design process Tips for Visual Thinkers I really thought it would be cool to start this by offering up a fun quiz for you to take to see whether you are more of a visual or verbal thinker. But after a quick search, they all seemed like trash. I’m definitely a visual thinker, but the
presentations The Magic of Three and The Wildcard Turns out I presented a lot of work this week. So I thought I would talk about some of the unwritten rules for presenting design options. One unwritten rule in advertising presentations is the “magic of three.” Meaning, three options is usually the best way to go for presenting clients
visual helpers Scale of One to Terminator Sometimes it can be useful as a designer to show your client visuals that can help them articulate a vibe. Sometimes seeing a thing can help them figure out more specifically where they want to be as well. I worked with a client who was trying to find a balance
expectations "Wow" / Managing Expectations Ever had a client or brief that said they want to be "Wowed"? Maybe you're a client who has told someone this? Nothing elicits an eye roll faster from a designer than that. Heres why: From a designer perspective, that's an incredibly hard expectation
