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design process

A collection of 54 posts
Tips for Visual Thinkers
design process

Tips for Visual Thinkers

I really thought it would be cool to start this by offering up a fun quiz for you to take to see whether you are more of a visual or verbal thinker. But after a quick search, they all seemed like trash. I’m definitely a visual thinker, but the
20 Jun 2023 4 min read
The Magic of Three and The Wildcard
presentations

The Magic of Three and The Wildcard

Turns out I presented a lot of work this week. So I thought I would talk about some of the unwritten rules for presenting design options. One unwritten rule in advertising presentations is the “magic of three.” Meaning, three options is usually the best way to go for presenting clients
13 Jun 2023 4 min read
Scale of One to Terminator
visual helpers

Scale of One to Terminator

Sometimes it can be useful as a designer to show your client visuals that can help them articulate a vibe. Sometimes seeing a thing can help them figure out more specifically where they want to be as well. I worked with a client who was trying to find a balance
13 May 2023
"Wow" / Managing Expectations
expectations

"Wow" / Managing Expectations

Ever had a client or brief that said they want to be "Wowed"? Maybe you're a client who has told someone this? Nothing elicits an eye roll faster from a designer than that. Heres why: From a designer perspective, that's an incredibly hard expectation
13 May 2023 3 min read
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