expectations

A collection of 19 posts

presentations

How Decisions Get Made

🤞All the reasons you can't control. And what you can.

exploration and research

Info vs Direction, Demountable, and Social Futures

🧱 I am all-in on the newest luxury purchase.

design process

The Disappointment Curve

😟 Not every stage of the process is going to feel exciting.

exploration and research

The Short Skirt/Long Jacket Problem

Passing along information without understanding it.

expectations

Sometimes None Of This Works

The secret is there is no secret.

presentations

Layers of the Onion

How to navigate approvals.

technical

Entering Spaghetti Territory

How to feel better.

exploration and research

What Advertising Can't Do

And also what it should.

presentations

More Lessons on Presenting

Helping people manage choices and decisions is half of it.

design process

The Blank Page

"There's nothing more exciting and daunting than the blank page. Oh, that's good. Maybe I'll do a book of quotes." – Principal Brown, Booksmart

expectations

The Meh Meeting

Meh is a kind of un-feeling, and that’s why it can seem worse than a bad meeting.

design process

The *sigh* Creative Brief

Stop worrying about it. Ask these questions instead.

design process

Shoot Etiquette

The unwritten ground rules that will make you friends or enemies.

presentations

How to Choose a Logo

The hardest decision is when they're all good.

design process

Change My Mind

Why it's so hard to change minds. And should that even be the goal?

expectations

The Most Contagious Thing at the Office

It's not the flu.

presentations

From The Poker Face to the Just Happy Someone Else Did It

How different types respond to creative presentations.

expectations

Attention is Intentional

I've had this experience from the DMV to an eye surgeon's reception desk: you walk in and are confronted with no less than six flyers or signs that you're meant to read. Do you read all of them? How long would that take? Do

expectations

"Wow" / Managing Expectations

Ever had a client or brief that said they want to be "Wowed"? Maybe you're a client who has told someone this? Nothing elicits an eye roll faster from a designer than that. Heres why: From a designer perspective, that's an incredibly hard expectation