it's relative - Vis Communication

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it's relative

A collection of 17 posts

Van Leeuwen / Jimothy / Coke

exploration and research

Van Leeuwen / Jimothy / Coke

A fresh take on three recent brand stories.

Goals, Strategy & Tactics

Goals, Strategy & Tactics

🥐 Let's talk croissants.

Vague Discomfort, Values > Metrics, and Approved?!?

Vague Discomfort, Values > Metrics, and Approved?!?

A selection of thoughtful hors d'oeuvres.

Unseen Structures Pt 2

Unseen Structures Pt 2

The three part structure of brand imagery that almost everyone uses.

Unknown Unknowns

Unknown Unknowns

Feel OK about uncertainty, and even use it to your benefit.

Design is Visible Language

Design is Visible Language

Three ways that designers are translators.

Thinking Big, No Bigger

Thinking Big, No Bigger

“If you can’t make it good, make it big. If you can’t make it big, make it shiny.”

Flip It And Reverse It

Flip It And Reverse It

Are there some old design saws that are less true than they used to be?

The Great Disconnect

exploration and research

The Great Disconnect

Coming to a head soon is the technology disconnect between companies and consumers.

A New Way to Think About Quiet Luxury

A New Way to Think About Quiet Luxury

Expensive brands may not own quiet luxury anymore. And when restrictions lead to great work.

mechanics of design

Alphabet Soup

The moving target where AI, ML and IP converge.

Spot the Difference

mechanics of design

Spot the Difference

Why even chair legs matter.

The Most Contagious Thing at the Office

The Most Contagious Thing at the Office

It's not the flu.

When to Break the Mold

When to Break the Mold

We’re asking the wrong questions about Canva and AI.

Time And Effort

mechanics of design

Time And Effort

Why some things are easy and some things are hard. And why easy is not always quick and hard is not always slow.

Why Does the Color Look Funny?

Why Does the Color Look Funny?

There is no shortage of articles online explaining in depth why colors look different across different media and devices. I feel like these highly technical explanations still leave a lot of people unsatisfied. Here is my attempt at simplification. If you have not encountered this as either a designer or

time management

Make the Logo Bigger. A Solution.

It's the classic designer meme - make the logo bigger. It's so tired and worn out because it's true. Why does it happen and how do you navigate it so that it doesn't turn into ten rounds of revisions? The longer you go